Sustainable D2C that won a FT award: David Even from Primal Soles

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

👋👋Hi wonderful people of the D2C community, building great brands and products out there!  

Here is the 20th episode of our D2CVille Stories Series, where we showcase outstanding D2C entrepreneurs who are the best of the best! Oh god, it’s really hard to believe we did 20 of those podcasts!  🕺💃

👞 In our latest episode, we chatted with David Even, the founder of Primal Insoles. Primal Insoles makes cork insoles in an eco-friendly way. What's remarkable is that when these insoles are no longer usable, they take them back and recycle them!

🟢 It all began when David, still an MBA student, brought Primal Soles into existence. And guess what? He even bagged the Responsible Business Education Award from the Financial Times for this remarkable initiative! This incredible journey eventually led him to participate in a panel at the Annual Davos Meeting organized by WEF. And let me tell you, things have been on the fast track ever since!

🟢 What makes cork truly exceptional is its natural and 100% recyclable nature, and that's precisely what Primal Soles is all about! When a pair of our insoles reaches the end of its life, they don't just toss them aside. Instead, they collect them from customers and recycle them to craft brand-new products! This sustainable approach ensures that a whopping 50% of all their new products are created from recycled materials. ♻️

🟢 But here's the kicker: David isn't just passionate about sustainability; he's also a savvy entrepreneur who knows the ins and outs of running a D2C business. Our conversation ranged from paid advertising to inventory management! David's got a wealth of knowledge, and we had a blast discussing it all!

So if you're looking for comfortable and recyclable insoles, check Primal Soles!They do global shipping 📦

We've got tons more exciting content coming your way, so stay tuned! 🔜🚀 

And follow us on social media via⁠ https://linkpop.com/d2cville⁠

David Even
Founder and CEO
Primal Soles

Latest Episodes

View All Episodes
All the secret sauces of growth marketing in 2024: Jake Madoff from Everytable

All the secret sauces of growth marketing in 2024: Jake Madoff from Everytable

After mastering the growth marketing game by himself, Jake worked with many D2C businesses at various stages as a consultant.

Magazines, TV shows, personal branding, celebrities: Christina Flach, Founder of Pretty Girl Makeup

Magazines, TV shows, personal branding, celebrities: Christina Flach, Founder of Pretty Girl Makeup

This time around, we had a fantastic chat with Christina Flach, the founder and CEO of the US-based beauty brand, Pretty Girl Makeup.

Celebrity marketing, being cash flow positive, and the future of the CPG: Camille Barreto from We Are ME Cosmetics

Celebrity marketing, being cash flow positive, and the future of the CPG: Camille Barreto from We Are ME Cosmetics

We had a wonderful conversation with Camille Barreto, the founder and CEO of the US-based hair cosmetics brand, We Are ME Cosmetics.