Celebrity marketing, being cash flow positive, and the future of the CPG: Camille Barreto from We Are ME Cosmetics

👋👋 Hey D2C community!  

Welcome to the 23rd episode of our D2CVille Stories Series, where we chat with remarkable D2C entrepreneurs! In our latest episode, we had a wonderful conversation with Camille Barreto, the founder and CEO of the US-based hair cosmetics brand, We Are ME Cosmetics.

🟢 Camille, who spent many years in the finance industry, decided to start her own hair cosmetics brand to address her hair issues. Her husband played a crucial role in encouraging her, saying, "It's very selfish of you to keep your ideas that could improve people's lives away from the world."

🟢 She emphasizes the significance of cash flow, having witnessed the ups and downs of financial markets. She aims to minimize reliance on external financing and refrain from overspending on digital ads. Instead, she explores more reliable avenues for growth.

🟢 Influencer and celebrity marketing has proven highly effective for Camille's business. Leveraging her strong relationship with Scheana Shay, Camille successfully raised awareness for her brands. Furthermore, she shared valuable tips for fruitful influencer and celebrity partnerships.

So if you're suffering from hair issues like thinning hair check We Are ME Cosmetics!

We've got tons more exciting content coming your way, so stay tuned! 🔜🚀

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