D2C Digest #33 | FedEx launches new ecommerce platform, Google’s new AI tools for online shopping, and more

🆕 FedEx launches new ecommerce platform “fdx“

FedEx Corp. has announced the launch of a new data-driven commerce platform named "fdx," which aims to provide end-to-end e-commerce solutions for businesses. This positions FedEx to compete with Amazon, among other e-commerce giants, while leveraging its extensive logistics and transportation network.

The platform, set for official launch in fall 2024, is currently in private preview and aims to help companies grow demand, increase conversion, optimize fulfillment, and streamline returns.

Key features of the fdx platform include:

1. Integration of existing FedEx commerce tools and resources, such as the ShopRunner® member network.
2. Enhanced consumer demand generation.
3. Increased conversion through transparency in delivery times and updates.
4. Improved visibility and control of shipments.
5. Detailed carbon emissions data for more sustainable supply chain decisions.
6. Streamlined management of digital front-end return experiences and physical transportation for returns.

Additional capabilities to be added in the fall include:

• Optimization of order fulfillment by integrating real-time FedEx network insights into order management systems, which will help surface optimal shipping routes and speeds.
• Creation of a custom post-purchase experience to match brand standards from order tracking to returns, offering transparency with delivery dates and accurate shipment updates

FedEx's move to launch the fdx platform is a significant step in its transformation into a digitally-led business, leveraging its physical transportation network. The platform is designed to enhance relationships with merchants of all sizes, helping them grow their businesses through digital intelligence. This new platform also marks FedEx's strategic shift to compete more directly in the e-commerce and logistics sectors, a domain where Amazon has been a dominant player.

What do you think, merchants, would you give it a try?

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🤔 Google’s new GenAI tools for online shopping experience

Google Cloud is stepping up its game in the retail sector with new generative AI (GenAI) products, as reported by TechCrunch. These innovations are designed to revolutionize the online shopping experience and improve back-office operations.

Key highlights include the Conversational Commerce Solution, bringing ChatGPT-like AI agents to retail websites for personalized customer interactions, and the Catalog and Content Enrichment toolset, which uses advanced AI models to generate product descriptions and images from minimal inputs.

Additionally, they introduced a retail-specific Distributed Cloud Edge device, aimed at reducing IT costs and improving operational efficiency in various retail settings.

This move by Google Cloud, mirroring efforts by retail giants like Walmart and Amazon, reflects a significant trend in the retail industry towards embracing GenAI for customer service, marketing, and product management.

So for D2C entrepreneurs, it's time to consider integrating GenAI into their business strategies!

😬 Disney introduces new ad format for ecommerce businesses

At the Consumer Electronics Show (CES), Disney showcased its latest advancements in advertising and entertainment technology.

Key developments include:

1. Unified Inventory Buying: Advertisers can now simultaneously purchase ad space across Hulu and Disney+ through a single, streamlined campaign.
2. Disney's Magic Words: A new advertising format that uses data to match ads with specific moods or moments in Disney's content, creating more tailored messaging.
3. Clean Room Expansion: Improved interoperability of Disney's cloud services, with partnerships with Amazon Web Services and Google Cloud.
4. Disney Campaign Manager: A self-service platform for accessing Disney+ and ESPN+ ad inventory, set to go global in 2024.
5. Gateway Shop and Shop The Stream: An innovative ad format enabling viewers to explore and purchase products directly from their screens during films and TV shows.
6. Real-Time Metrics Collaborations: Partnerships with Lucid Impact Measurement and Innovid to provide marketers with instant metrics and impact measurement.

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