D2C Digest #38 | Amazon growing like crazy, returns outpaced sales, boomers prefer retailers

Hey there, great people of the D2C community who are building fantastic things! This is your host Berkay writing.

Take a 5-minute break and dive into D2C Digest for a quick overview of what’s happening in the D2C market worldwide!

🚀 Amazon’s explosive growth

A recent IFA Magazine article dives into the explosive growth of Amazon's e-commerce platform, reporting an unprecedented 108.3 billion visits in 2023. This marks a 33.81% increase over five years, highlighting Amazon's dominance, especially in the US, Japan, and India.

The platform grew significantly from 2019 to 2023, with traffic increasing by 36.6 billion visits, reaching a record 108.3 billion visits in 2023. The US domain (amazon.com) led with 47.18% of visits, followed by Japan (10.53%) and India (8.13%). The United States, Japan, and India were the top countries driving traffic. March and October had the highest traffic increases, while February and August saw the most significant declines.

🤔 Do you also sell on Amazon?

😬 Returns outpaced sales in 2023

The AfterShip eCommerce Returns Report highlights a significant trend where returns outpaced sales in 2023, driven by record spending during peak shopping seasons like Black Friday and Cyber Monday.

Sales surged by 7.8% to $38 billion, but returns saw a 15% increase, emphasizing the growing challenge of managing returns.

Other key insights include the pivotal role of automation in streamlining returns, the fashion and accessories sector leading in returns, and the benefit of offering multiple return options to retain revenue.

This trend reminds everyone again of the necessity for DTC entrepreneurs to optimize their returns process, leveraging automation and flexible policies to enhance customer satisfaction and loyalty.

👴 Boomers prefer retailer websites for shopping

A PYMNTS and Adobe report reveals that 35% of Boomers prefer shopping on retailer sites over direct brand purchases, attributed to wider product ranges and competitive pricing.

Trust plays a crucial role across demographics, but factors like pricing and convenience often take precedence, particularly in online marketplaces.

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📚 50 Facebook Ad Examples We Actually Clicked Ebook by Hubspot

Hubspot recently published an ebook, offering a collection of successful ad campaigns, key strategies, and creative ideas that can inspire and guide your own Facebook advertising efforts.

Check it out and let us know which ones are your favorite!

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